Tampa, FL – [5/1/26] — Second Shot, a national initiative dedicated to increasing shelter pet adoptions through professional photography and storytelling, has announced a new partnership with Kuranda Dog Beds, a leading provider of durable, elevated dog beds used in animal shelters across the country.
The collaboration brings together two organizations focused on improving the lives of shelter dogs—one through comfort and enrichment, the other through visibility and connection.
As part of the partnership, Second Shot will photograph adoptable shelter dogs using Kuranda Dog Beds as part of their setups, helping showcase each dog’s personality in a more natural, relaxed environment. These images, paired with behind-the-scenes video content, are designed to increase engagement online and ultimately drive more adoptions.
“Shelter environments can be stressful, and that often shows in a dog’s intake photo,” said Adam Goldberg, founder of Second Shot and AGoldPhoto Pet Photography. “By incorporating Kuranda Dog Beds into our sessions, we’re not only creating a more comfortable experience for the dogs, but also producing images that better reflect who they truly are.”
Kuranda Dog Beds have long been a staple in shelters due to their orthopedic support, durability, and easy-to-clean design—benefits that help improve both the physical and emotional well-being of dogs in care.
“At Kuranda, our mission has always been to provide comfort and support to dogs in need,” said Beth Klein, Director of Marketing. “Partnering with Second Shot allows us to extend that mission even further—helping dogs not just feel better in shelters, but also get seen and adopted.”
By combining better environments with better storytelling, Second Shot and Kuranda Dog Beds aim to give more shelter dogs the visibility—and the second chance—they deserve.
Second Shot Photos taken by James Ketola, Happy Paws Photography.
About Second Shot
Second Shot provides professional photography and video storytelling for shelter pets across the country, helping overlooked animals stand out online and get adopted faster. By replacing poor intake photos with compelling visual content, Second Shot has helped thousands of dogs find homes.
About Kuranda Dog Beds
Kuranda Dog Beds designs and manufactures premium elevated dog beds known for their durability, orthopedic support, and use in animal shelters, veterinary clinics, and homes nationwide. Kuranda also has a ShelterBeds Program. This program facilitates Kuranda Bed donations to shelters and rescues – https://shelterbeds.org/
